Jul 21

Today, more and more people are using their computers for everything from communication to online banking and investing to shopping. As we do these things on a more regular basis, we open ourselves up to potential hackers, attackers and crackers. While some may be looking to phish your personal information and identity for resale, others simply just want to use your computer as a platform from which to attack other unknowing targets. Below are a few easy, cost-effective steps you can take to make your computer more secure.

  1. Always make backups of important information and store in a safe place separate from your computer.
  2. Update and patch your operating system, web browser and software frequently. If you have a Windows operating system, start by going to http://www.windowsupdate.microsfot.com/ and running the update wizard. This program will help you find the latest patches for your Windows computer. Also go to http://www.officeupdate.microsoft.com/ to locate possible patches for your Office programs.
  3. Install a firewall. Without a good firewall, viruses, worms, Trojans, malware and adware can all easily access your computer from the Internet. Consideration should be given to the benefits and differences between hardware and software based firewall programs.
  4. Review your browser and email settings for optimum security. Why should you do this? Active-X and JavaScript are often used by hackers to plant malicious programs into your computers. While cookies are relatively harmless in terms of security concerns, they do still track your movements on the Internet to build a profile of you. At a minimum set your security setting for the internet zone? to High, and your trusted sites zone? to Medium Low.
  5. Install antivirus software and set for automatic updates so that you receive the most current versions.
  6. Do not open unknown email attachments. It is simply not enough that you may recognize the address from which it originates because many viruses can spread from a familiar address.
  7. Do not run programs from unknown origins. Also, do not send these types of programs to friends and coworkers because they contain funny or amusing stories or jokes. They may contain a Trojans horse waiting to infect a computer.
  8. Disable hidden filename extensions. By default, the Windows operating system is set to hide file extensions for known file types?. Disable this option so that file extensions display in Windows. Some file extensions will, by default, continue to remain hidden, but you are more likely to see any unusual file extensions that do not belong.
     
  9. Turn off your computer and disconnect from the network when not using the computer. A hacker can not attack your computer when you are disconnected from the network or the computer is off.
  10. Consider making a boot disk on a floppy disk in case your computer is damaged or compromised by a malicious program. Obviously, you need to take this step before you experience a hostile breach of your system.

Matthew S. Vesperman
StarSoft Information Technologies
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Viralized.com

 

Jul 20

When speaking about viral in relation to computers, you would normally mean those nasty little programs that destroy information on your computer and pass from user to user.  As such, it is a word dreaded by all computer owners, especially myself as I know from experience how difficult a major infection can be to deal with. However, whenever I speak of viral marketing, it is not what it seems and I certainly don’t mean using a computer virus to spread news about your business.

Think about how a virus spreads from one person to another. One person gets sick and through contact with other people they spread the virus to these people.  In turn, those people then also spread the virus further.  What is the next step after this? The answer of course, is an epidemic.  That is the very concept of viral marketing, to create an epidemic of demand for your business. The idea is to get everyone to spread your marketing message around because they want to. When I create Viral marketing material I do it with media or content that you will want to pass on! If you like the content and find it or entertaining or useful or maybe you feel compelled, you will pass it on to your friends and family. It could be an e-book on some subject that I know would be useful to you or perhaps even a video- the ideas are simply endless! However, you can also use viral marketing techniques in your business.

I have put together a viral marketing system that will explode your business! Take a look at my website and the tools I have put together! Why don’t you let me know what you think?

Matthew S. Vesperman

StarSoft Information Technologies

Products As Seen On TV

My Online Shop

My Free Articles
Viralized.com

Jul 12

A Great Idea For a Blogging Web Site is No Longer Enough

Because there are so many blogs and web sites about blogs on the internet, it can be tough to distinguish your blogging web site from all of the others. Whether you are starting up a new web site aimed at bloggers or whether you are looking to make your existing blogging site more distinctive, the key to building and maintaining a site that will capture the interest and attention of the blogging community is finding your niche. If you can fill a unique need in a way that no other web site does, you’ll be able to build a lasting readership among web surfers. Once you have discovered a niche, you will still have a lot to do, but finding your place in the blogosphere is the place to begin.

Every great blogging web site starts with a great idea, and you can’t build a successful site that will last without one. There are many great sites aimed at today’s bloggers, and competition for the attention of this growing demographic is fierce. To make your blogging web site stand out from the pack, you will need to offer something that no other site is currently offering, or you will need to do the same thing that an already popular site does but in a more impressive or valuable way.

One way to discover an ideal model for your blogging web site is to look at the sites that have successfully captured a blogging audience already to determine if you can appropriate some of their strategies to help realize your vision. Of course, you will also need to add a unique flair to your project in order to stand apart from your competition. Many people agree that the web sites that do the best in today’s market are the sites that have the most personality. The fiercely individual surfers who are bloggers are a demographic that responds especially strongly to personality, so consider how you can give your site a unique and attractive feeling by lending your own voice and sensibility to your site’s design and content.

Once you have a great idea for your site, have pinpointed a special niche that you are well equipped to fill, and have infused the site with personality, the next step is figuring out how to get the word out to bloggers. In the long run, a great idea just isn’t enough to propel your blogging web site to success. You will need to draft a smart and realistic marketing plan in order to draw readers to your site. Once you hook a blogger, your great content will keep them coming back, but it is vital to get that first glance or your site won’t have a chance to shine.

Matthew S. Vesperman
StarSoft Information Technologies
Products As Seen On TV
My Online Shop
My Free Articles

Jul 12

Protecting Your Personal Information

We all know that criminals are out there, waiting to steal our credit card information. These very criminals want credit card information so they can run up the charges then leave you holding the bags - with nothing to show for it. Even though some are local, most credit card criminals are in far away lands. Worse than that, they like to hide or go by other names so it’s virtually impossible to track them down. The most common way for criminals to get credit card information is through phishing, which involves a fake email that appears to be sent from your credit card company. Normally, this fake email states that there was an error with your account, or that it was accessed by unauthorized personnel and needs your attention.

Spotting fake emails isn’t hard to do - as long as you know what to look for. The most obvious hint for most, is the fact that they don’t even have a credit card from the company that has sent the email. For others, the link is what gives the fake email away. Anytime you get an email from a credit card that you believe to be fake, you should always hover your mouse over the link, then “right click” the link with the mouse and select “view source”. If the link is indeed fake, the website address that comes up will be something other than that of a credit card company.

The criminals don’t want you to look at the source for their website, as they simply want you to click on the link before you look at anything else. Once you have clicked on the link, you’ll arrive at a website that is usually an exact copy of a credit card website. Fake sites normally include everything that the actual site does, including the logos and banners. Even for the most amateur of credit card criminals, web pages like this are very easy to create.

Those of you who have fell victim to this scam, probably realized what you have done little too late. Once you have entered in your credit card information, you have done exactly what the criminals wanted and put yourself in violation of credit card fraud and identity theft. Once the criminal has your social security number and credit card information, he is more than likely to use that information to go on a shopping spree - stealing your money and running up your account.

If you receive an email such as this, you should always delete it. Even if you just click on the fake website to investigate, you may do more harm than good. Even though you may not enter any information at all, your computer may get infected with viruses or spyware simply because you clicked on the link. To avoid this altogether, you should never click on a link that you believe to be a fake credit card company website.

If you do your part and protect your credit card information, you won’t have anything at all to worry about. Your personal information is very important, as you never want it to fall in the wrong hands. As long as you protect it, you won’t have anything to worry about. There are always criminals out there, which is why you should always be on guard. Criminals want your personal information and your credit card numbers - it’s up to you to ensure that they don’t get it. A criminal will do anything to get what they want, which is why protecting yourself is so very important these days.

 

Matthew S. Vesperman

StarSoft Information Technologies

Products As Seen On TV

My Online Shop

 

 

 

Jul 11

Blogging 101

Blogging 101 is mostly about the blogging vocabulary. To understand blogs, you need to know the terms blog, platform, domain, and web host. Once you have mastered these key elements of blogging, you can enter any conversation about blogging with confidence. After you know what exactly a blog is, you will be on your way to passing the final exam of blogging 101. Blog is short for weblog, which simply means a series of online posts presented in reverse chronological order. That’s all! Most blogs are text, but there are also photo blogs and video blogs. The rest of blogging 101 has to do with the technical side of things. If you are setting up a blog, you will need a platform, a web host, and a domain. A blogging platform is a computer software program that allows you to write posts and to update your blog. Your platform is also what you use to design the look of your blog, from color scheme to font size. The web host is sort of like the virtual file cabinet where your blog is stored. Your computer communicates with the host when you upload or edit a post. The domain is the online address of your blog, and usually ends in ‘dot com’. Now that you know what a blog is, what a platform is, and what domains and hosts are, congratulate yourself!

You have passed blogging 101.

Matthew S. Vesperman

StarSoft Information Technologies

Products As Seen On TV

My Online Shop

 

 

 

Jul 11

Using Computers - It’s Not Rocket Science

These days it’s strange to hear people say, “I’m just not computer literate,” as computers have evolved from archaic scientific calculators to simple point-and-click type machines. We suspect that today’s “computer illiterates” are people who haven’t taken the time to experiment with such a machine. And we strongly believe that spending just twenty minutes with one could turn the most adamant technological caveman into any one of those who have fun wreaking chatroom havoc on the Internet today. Today, one only needs to learn how to manipulate a mouse, punch a few buttons on a keyboard, or really just turn the thing on to use a computer. It’s hard for some folks to believe, but the computers of this generation almost run themselves! For fun, let’s investigate just how little knowledge these thousand-dollar machines actually require.

Can an absolute newbie operate a computer without knowing how to use a mouse or keyboard? Assuming that a computer is set up to operate on voice command - sure! Voice command software allows users to tell a computer what to do and the computer responds by fulfilling the user’s commands. Although it’s pretty new and still under development, voice directed technology has already infiltrated consumer service related systems.

Think back to the last time that you paid a bill over the phone. Instead of speaking to a human being, chances are that you spoke to a computer that not only responded to what you said and followed the commands that you gave it, it also asked you for more information such as your full name or credit card number. In this case, a person (such as yourself) operated a computer without even knowing it!

Can an absolute newbie sit down at a computer without knowing how to use one? Assuming that a computer is set up to operate on touch command - the answer is again, yes! Touch command software allows users to literally touch objects on a monitor and tell the computer what to do with a finger. Known as “kiosks,” these programs are already in use world wide at ATM machines, employment centers, and in health monitoring systems.

Neither a mouse nor a keyboard is required. A computer user only needs to touch various boxes on a screen to control a computer. Sure, the programming behind such technology is extensive and advanced, but to the end user, it makes computer use less intimidating and plain easy.

Of course when we talk about operating a computer, we envision more involvement than speaking on the phone or touching things on a screen. The above illustrations were just a couple of examples of how far computer technology has grown, and how far we’ve pushed “user-friendliness” to its limit. Eventually, the keyboard and mouse will have to play a role when computer newbies have to work with one as a cash register, as a hotel booking program, or as a library’s catalog system.

These requirements don’t make computers any less easier to operate, but they don’t make them that much harder either. So much of today’s software is designed to accommodate the experience of a new user that anyone could get connected to the Internet, send an email message, and download an MP3 file within the first five hours of purchasing a personal PC.

 

Matthew S. Vesperman

StarSoft Information Technologies

Products As Seen On TV

My Online Shop

 

 

 

Jul 10

Is Online Shopping Secure?

Whether or not online shopping is secure is one question which gets asked over and over again by those who are considering making a purchase online. Unfortunately there is no simple answer to this question which will apply to all online shopping situations. However, there is a list of questions which online shoppers can ask to assist them in determining whether or not it is safe to purchase the item they are seeking online. A few of these questions deal with the online retailer’s reputation, the security of the server and the return policy offered on the items. This article will discuss some of these questions in an effort to help readers make informed decisions regarding online shopping.

Is the Online Retailer Reputable?

Determining whether or not an online retailer is reputable should be the first step shoppers take before deciding whether or not to make a purchase online from a particular online retailer. This is important because shoppers are much more likely to be satisfied with purchased from a reputable breeder than they are to be satisfied when the purchase is made from an online retailer with a less than favorable reputation. There are a few methods shoppers can use to verify the reputation of the online retailer. Consulting the Better Business Bureau is just one of these methods which can be very beneficial to the shopper. Here the shopper can find information regarding previous complaints against the online retailer and can use this information to determine whether or not the retailer has a reputation for dealing fairly with customers. Online retailers who have been in business for a few years and do not have any complaints against them or have very few complaints against them can generally be trusted while shoppers should be wary of consumers who have many unresolved complaints against them or who have only been in business for a short period of time.Is the Server Secure?

The security of the server used to complete the online purchase should also be questioned by online shoppers. This is a valid concern because identity theft can cause a tremendous amount of problems for the shopper. However, there is a very simple way in which an online shopper can determine whether or not the website is secure. Whenever submitting sensitive data such as credit card information the shopper should carefully examine the web address. A secure website will have a prefix of https:// while an unsecured website will have a prefix of http://. If the website is not secure the online shopper should consider making the purchase by calling customer service instead of submitting the information via the unsecured website where it can be vulnerable to being intercepted.

What is the Return Policy?

Carefully reviewing the return policy of an online retailer can also give the shopper a good indication of whether or not the seller is reputable. In general the return policies offered by online retailers should be very similar in nature to the return policies offered by traditional retailers with the exception of special provisions for handling the shipping of the product back to the retailer. Return policies which are unusually restrictive should be considered suspect by the shopper and may indicate a need for the shopper to do some additional research before deciding whether or not to patronize a particular online retailer.

 

Matthew S. Vesperman
StarSoft Information Technologies
Products As Seen On TV
My Online Shop

Jul 10

What you should know about Blogging!

Are you aware of the new way to keep your friends updated of the things happening in your life? This is a revolutionary way in the internet that can let you keep a personal diary that can be viewed by many people. This is called the weblog or more popularly known as the blog or blogging.

A blog is like a journal where you can write or post your daily activities on a regular basis. The term blog is the short term for web log. Blogging is the act of adding, writing and maintaining a blog.

There are several types of blogs. These are the following:

• Personal blog – this is the most famous type of blog used in some of the friendly hub in the net. This is defined as the online diary or journal, where you can post your poem and other literature piece.

• Cultural blog – it discusses all about music, arts, theater and other popular culture.

• Topic blog – it focuses on the function like some of the search engines present now. Some writers who want to write about something unknown can use it.

• Business blog – this talk about the stock market and other business related topics. It is also use to promote businesses, to talk about economics in forum type and manage information.

• Science blog – it is the mode used to disseminate information and data. However, scientists only use this mode for simple scientific data and information because they believe that it could damage the credibility of their science as many people can read it.

• Moblog – it contains all the information from a mobile phone.

• Collaborative blog – this kind of blog is written by two or more writers. Particular site is open for all the writers to write together with others.

• Eclectic blog – it focuses on niches individually or collaboratively made.

• Educational blog – this is used by students to record the things they learned from their teacher including the activities done in a day.

• Directory blog – this blog gives a regular update of all the visited links. It focuses on particular news and happenings.

• Forum blog – it functions as an internet forum. It allows two or more bloggers to post discussion on the net.

• Spam blog – this is a form of persuasive advertising. Commonly known for the name splogs. It is characterized by the use of bold letters and self-claim advertisements.

There are many web-based blog journals available online. You can post your own blog, too. Anyone can start writing a blog. In many cases, it is free. How do you start making a blog?

Here is how, follow the following steps in writing a blog.

1. There are many blog sites available online that offers free blog posting. They also offer free accounts with many features.

2. You can blog in private and in public. Many blog site offer a blog that contains a password, only a few can read your blog. You can also post a blog that can be read by anyone.

3. You will be given an option to choose the scheme of your blog site. You can edit your own color, layouts and schemes according to your taste and personality.

4. You can write your own blog and post it afterwards.

5. Many offer more schemes for you to personalize your own blog site. You can even post a picture and testimonials from friends like most of the friendly hub do today.

6. By sending the URL to your friends, you can now publish your own blog.

You should keep your writings interesting as it can be. Do not focus on topics that readers do not find interesting. Remember to post only writings that are not offensive so readers will become more interested in your writings. You should also check your spellings and other relevant mistakes that can ruin your credibility as a writer.

Use words that can be easily understood by readers. Proofread your writings before posting. Never copy others blog, you can be issued a case called plagiarism.

With this, you are able to let the people know about what you want to speak. Information will be easier to deliver this time. Visit some blog sites and start writing your emotions.

Matthew S. Vesperman
StarSoft Information Technologies
Products As Seen On TV
My Online Shop

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